Shop Signs

Chester has very strict regulations about shop signs - they are not usually allowed to be illuminated, and projecting box signs are forbidden. Hanging signs are the long-established form of advertisement here, and the Council encourages the use of hand-carved and hand-painted signs or symbols depicting shop trades. Banners attached to the Rows are not permitted in any form. All of this can turn signs into an art form, and the photo below shows a new one that I spotted at the Eastgate Street entrance to Godstall Lane.

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